Last week I told my personal story, my business partner Roxanne Goodfellow has her own story. Together we have our story, the MiraVos SF story. So what is your story? Not only your personal story but your marketing story. Your marketing story tells people both visually and verbally what you or what your company is about. It should present your point of view. Is it modern or traditional? Abstract or literal? You may or may not have to use descriptive words to tell your story but it should be consistent throughout all of your marketing materials.
A consistent story helps your customers define who you are. It reinforces and builds on your brand. It tells them why they should buy your goods. It gives them a way to relate to you. It gives them a story to tell their friends about why they bought their latest treasure. Think about your story, it can help define and set you apart from the competition.
Here is part of our story.
Our name MiraVos is taken from a turn of the century slang Tango language – Lunfardo. Literally taken, MiraVos means “WOW! Look At You!”
“MiraVos!” sums up a feeling. It captures a mood. It is the confidence you feel when someone says you look great. Roxanne discovered this phrase on a trip to Argentina where she learned Tango and the culture that goes with it.
So think about your story. Next week I’ll give some tips on how to craft your own marketing story.