With the launch of my new jewelry line MiraVos SF some of you had questions about marketing, branding, graphic design and web design. I do have a background in graphic design. As a matter of fact I’ve spent my entire professional career in the creative industry in one way or another. In the 80’s I was a fashion stylist and did some photo styling as well. This was before the internet and in an age when nobody, except for industry people, knew exactly what a fashion stylist did. But thanks to reality television everyone knows about every job out there, think Dirty Jobs. Of course I love Project Runway, which is probably more à propos. ( Image me saying it with a French accent ) It shows the creative process and the challenges push the designers into creativity or disaster. Just like real life…right? Next week I’ll discuss the importance of telling your marketing story.
